Digital Leadership Priorities for 2021 (Webinar)

This event will give you the opportunity to hear directly from some of the world’s leading brands as well as allowing you to pose your questions to them.

If you want to ensure your digital strategy and roadmap is right for 2021 then this is a must-attend event.

Why you should attend:

COVID-19 has transformed the world into something unrecognizable, having a major impact on how brands operate and do business with their customers. Digital transformation has been on the agenda for many companies however the pandemic has created an opportunity for brands to truly accelerate their digital plans.

But what does it mean for 2021…?

• How should you be operating in the new norm?
• What should your digital priorities be?
• How do we get ahead of our competition?
• How do we do more for less budget?
• How can digital help drive more revenue for the company?

Join us for a virtual panel discussion on Wednesday, January 20th, where we’ll host a global panel of experts across multiple industries like retail, financial services, and banking. We’ll be discussing how leaders can accelerate business value through digital transformation in the ‘new normal’, and exchanging key digital leadership priorities for 2021:

1. Resilience through digital scale

2. Replicate physical through digital

3. Automate digital to generate efficiencies

4. Embracing the new digital operating model for work

5. Digital Innovation to create new revenue streams

Chaired by Ross Sleight, CSO at Somo, this virtual panel discussion will explore the above and give you an opportunity to hear from leaders in User Experience, Design Thinking, Digital Strategy, Product Design and Research, Marketing Strategy and Personalization, and Customer Experience; our panelists represent Kroger, Quicken Loans / Rocket Mortgage, and TSB Bank.

This webinar is for senior marketing, digital, product, technology, customer experience and IT professionals who have involvement or/and responsibility in creating and delivering company digital strategies.

Our Host:

Ross Sleight – Chief Strategy Officer at Somo

Ross is a true digital strategist. He’s fascinated by the relationship between the exponential growth of digital technology, the adoption and evolution of customer behavior and the transformation of business to adapt to these new landscapes. He has spent 25 years immersed in digital as the world has evolved from desktop to social to mobile to AR, VR, AI and beyond.

Today, as Chief Strategy Officer at Somo, one of the fastest-growing digital product agencies in the UK, he advises global brands such as Audi, Vodafone and Siemens Financial Services on solving business challenges from a truly customer-first perspective. He’s also an advisory board member to start-ups and scale-ups including inploi, yodomo, Molzi and OneQuestion, and a trustee of Compton Verney Gallery and Park. This allows Ross to apply corporate, cultural and entrepreneurial lenses to digital transformation strategies.

Our Speakers:

Cristine A. Cravens – Group Manager, Product Design & Research, Kroger

Cristine has more than 20 years of experience leading engaging, intuitive digital experiences. Her background is in user experience design and research, customer experience and digital strategy, with a certification in design thinking. Cristine has been a speaker at regional and global events, including the ConveyUX conference and the State of UX Summit. Cristine also has led the Cincinnati, OH, chapter of the Interaction Design Association for 10 years.

Pete Markey – Chief Marketing Officer, TSB Bank

Pete is responsible for brand, marketing, analytics, customer communications and digital sales. Pete has held senior leadership roles at Aviva, the Post Office, RSA and MORE TH>N with his early career at Onetel, the AA and British Gas. As well as running marketing, Pete is also the Executive Sponsor for the TSB LGBT+ Network. Pete has been awarded four prestigious Marketer of the Year awards and is a Fellow of the Marketing Society and the Chartered Institute of Marketing. In 2019, Pete was awarded the Diversity Ally award at the European Diversity Awards. Pete is a mentor for The Marketing Academy, OUTstanding and Solent University.

Jay Aho – Team Leader in Business Strategy, Quicken Loans / Rocket Mortgage

Rocket Mortgage by Quicken Loans, is the largest lender in the United States, based in Detroit, Michigan. Jay leads the Performance Marketing Personalization team that architects omni-channel experiences, delivers conversion rate optimization, and innovates new ways of engaging clients in very personalized ways. Jay is an entrepreneur at heart, launching and selling his first company as a teenager. He has over 15 years of experience leading global teams focused on Predictive Analytics, Marketing Automation and Agile Software Development. Jay also serves as Board President of The ARC, a non-profit that provides support for people with intellectual and developmental disabilities. When he is not revolutionizing the client experience you will find him spending time with his family in Detroit, binge watching Saturday Night Live, and occasionally even flying a plane.

The event is free to attend, but places are limited. Don’t miss your spot – sign up today and we’ll be in touch to confirm your place.

Please register using your business email address. Once you sign up, you’ll receive an email from Somo with your webinar access details and anything else you might want to know before the event (we promise not to spam you!).

 

 

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